Discovering breakthrough customer insights and using them to unlock tremendous growth
The top brands have the commitment to stay ahead of customer needs and market trends — and they have the discipline to execute on the insights they develop. These insights form the foundation for ideas that become game-changing innovations.
Uncovering the insight that girls and boys have different play styles, and creating the LEGO® Friends line for girls to grow the next generation of “Builders.”
Addressing the pain point of waiting in long lines by offering a way to order ahead — and still keep the authentic Third Place interaction alive.