Brands need a clear identity so customers know who they are and what they stand for. This positioning is what makes them different from all their competitors. It’s a beacon, illuminating and inspiring all its internal and external activities. Without this clarity, brands cannot signal to their stakeholders why they exist or what they do to deliver on their purpose.
At Prophet, we position brands so they can become relevant to customers, drive uncommon growth and move society forward. They do that by delivering on their purpose, promise and principles.