Relevance is the single greatest determining factor for a brand’s long-term success.
It’s not enough to be relevant at one moment in time. Brands must be relentlessly relevant by earning loyalty at every point in the customer journey, again and again. Our annual Brand Relevance Index ranks brands that do just that -- brands consumers cannot imagine living without. When your brand strategy and the experience you deliver to consumers are inextricably linked, you’ll achieve increased demand, greater share of wallet and loyalty levels competitors will envy.
Over the past 25 years, Prophet has helped over 500 of the world’s largest companies establish relevance and drive growth by creating compelling customer experiences that drive brand loyalty. We combine our strengths in building relevant brands, transforming customer experiences and accelerating growth, with our deep digital expertise to help companies grow better in the short and long term.
Brands that create and maintain relevance do four things well:
Obsess over their customers: These brands know their customers better than their customers even know themselves.
Find ways to be distinctively inspired, and inspiring: They find new ways to build deep and enduring emotional connections with consumers.
Focus on innovation: They constantly give consumers new reasons to engage with them.
Embrace a pragmatic approach: These brands consistently meet their customers wherever or whenever they are needed in their lives.
How can I revitalize my brand?
How can I reposition my brand relative to emerging competitors?
How can I better align my customer experience with my brand?
How do I engage my employees with my brand?
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