Healthcare consumers are more informed – and demanding – than ever before. With ever-increasing expectations and options, they expect to receive the best total experience from every healthcare interaction with hospitals, doctors and pharmacies. To meet these expectations, healthcare organizations must seek out partnerships that can help them deliver great experiences.

People who are consumers outside of their interactions with healthcare organizations, and whose perceptions and expectations are set by other industries. At Prophet, we help our healthcare clients not only become great healthcare organizations and brands, but great organizations and brands, period.

Our Work



In a heavily disrupted climate, we’ve worked with companies to create differentiated patient experiences that build loyalty. Once a brand identity is unified, we find compelling ways to deliver the brand promise through stronger digital strategies and online patient experiences.

Featured client: Novant Health

Pharmaceutical Companies

By developing compelling global brand positions and launch strategies, we help craft value propositions that go beyond pairing conditions with drugs. We understand where brands can play in a consumer’s lifestyle.

Featured client: Abbott

Medical Devices, Equipment and Distribution

The right positioning turns manufacturers into valued partners not by selling great products, but by helping customers win with patients.

Featured client: GE

Payers & Administrators

Patients have more choice and greater access to payers than ever before, and we help develop patient experiences that are credible, relevant and distinct.

Featured client: Optum

Our Thinking


Jeff Gourdji

Paul Schrimpf

Michael Petromilli