• Brand &

    The most relevant brands are purpose-driven, experience-based and powered by digital.


Building Relentlessly Relevant Brands

Turning Small Acquisitions into Big Business Transformations

A Brief History of Chinese Typography and Why It Matters for Brands

Creating Meaningful Retail Experiences for Chinese Millennials

Hotels Must Continue to Innovate to Win with Chinese Consumers

Brand Manners: How To Grow Up To Be A Good Brand

Perspectives on Purpose

Why Customers Expect a Living Brand Experience

Brand Building in China’s Digital Ecosystem: Constants & Variables

The Top Brands to Watch in China

How to Define Your Verbal Branding Strategy

Bernhard Schaar: The Importance of Brand Relevance