• Brand &

    The most relevant brands are purpose-driven, experience-based and powered by digital.


How Could Fosun Revive Thomas Cook, the Oldest Brand in Travel

Google Steps Further Into Healthcare with Fitbit Acquisition

Getting to Why: Defining and Articulating Your Brand’s Purpose

5 Brand Voice Lessons from the News Media

The Modified Brand-Building Model for China in the ‘Second Half’ of Digital Transformation

What We’ve Learned from America’s Top Brands of 2019

Why British Brands Rule

High Tech, Higher Touch: Moving Beyond Technology to Deliver Experiences and Relevance

Building Relevant Brands in Healthcare

Inspiring Loyalty: Building Relentless Relevant Brands

A Purpose-Driven Brand is a Relevant Brand

Forever 21 and the Fast Fashion Relevance War