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    The most relevant brands are purpose-driven, experience-based and powered by digital.


M&A Portfolios: Are You Thinking Like a Digital Native?

How Your Brand Can Drive Business Transformation

Driving Uncommon Growth for Digital Native Brands

Facebook’s Libra and Lessons for Financial Services Brands

Inside The Experience of Relentlessly Relevant Brands

How ‘Purpose-Based Ideas’ Help Modern Brands Maintain Authenticity

Building Relentlessly Relevant Brands

Turning Small Acquisitions into Big Business Transformations

A Brief History of Chinese Typography and Why It Matters for Brands

Creating Meaningful Retail Experiences for Chinese Millennials

Hotels Must Continue to Innovate to Win with Chinese Consumers

Brand Manners: How To Grow Up To Be A Good Brand