• Brand &

    The most relevant brands are purpose-driven, experience-based and powered by digital.


How Prophet Creates Winning Hospitality Brands that Stand Out

Three Examples of Brands That Are Winning with Values

The 2019 Brand Winners And Losers: From Disney+ And Salesforce To Juul And WeWork

How Prophet Helped China’s Local Heroes Build Winning Brands

Brand & Activation: What to Expect in 2020

Avoid the Peloton Fiasco: Showing Up with True Customer Understanding

Winning in Digital China: Transform Activation and Use of Data

Unleashing China’s Lower-tier Cities: From Aspiration to Reality

Winning in the Digital China: Evolve Targeting and Planning

How Could Fosun Revive Thomas Cook, the Oldest Brand in Travel

Google Steps Further Into Healthcare with Fitbit Acquisition

Getting to Why: Defining and Articulating Your Brand’s Purpose