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    The most relevant brands are purpose-driven, experience-based and powered by digital.


3 Ways to Build Brand Relevance for Financial Services in 2020

How Game-Changing Subcategories Drive Business Growth

David Aaker’s Book Featured in Inc.’s Top Personal Branding Books List

How Prophet Creates Winning Hospitality Brands that Stand Out

The 2019 Brand Winners And Losers: From Disney+ And Salesforce To Juul And WeWork

How Prophet Helped China’s Local Heroes Build Winning Brands

Brand & Activation: What to Expect in 2020

Avoid the Peloton Fiasco: Showing Up with True Customer Understanding

Winning in Digital China: Transform Activation and Use of Data

Unleashing China’s Lower-tier Cities: From Aspiration to Reality

Winning in the Digital China: Evolve Targeting and Planning

How Could Fosun Revive Thomas Cook, the Oldest Brand in Travel