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2019’s Most Relevant Brands: From Spotify to Pixar to Mayo Clinic and Chick-fil-A

Prophet Brand Relevance Index® 2019 – China

Prophet Brand Relevance Index® 2019 – United States

Prophet Brand Relevance Index® 2019

Prophet Brand Relevance Index® 2019 – Germany

Prophet Brand Relevance Index®2019 – The United Kingdom

Key Takeaways From the 2019 Prophet Brand Relevance Index®

Managing Your Brand Architecture in a Digital World

An Adaptive Approach to Brand Architecture and Portfolio Strategy

Aaker on Signature Stories

Perspectives on Purpose

Using Anniversaries to Reinforce Your Brand Purpose