How can you use communication tools to express your brand and business strategy?

Verbal Branding

Words are our currency. They drive everything we do. For brands, words have the power to differentiate to deliver the biggest ideas, and connect brands with their audiences in powerful conversations that create deeper, more meaningful relationships.

Verbal branding is the strategic deployment of words to help businesses achieve brand objectives. Built from a strong understanding of our clients’ businesses and the people they serve, verbal branding creates the critical middleware that bridges the gap between strategies and the experiences that bring them to life.

Problems we solve

Do you need tagline?

How can storytelling create more meaningful interactions?

How can your naming strategy accelerate your growth?

How can you activate verbal strategies and put them to work for your business?

Case Studies

The Wharton Center

Defining brand purpose for a performing arts center

Brand & Experience

Alteon Health

Creating a customer-centric healthcare brand

Brand & Experience

Services we offer

Naming

Chinese Naming

Naming Architecture & Nomenclature

Messaging

Voice

Tagline

Copywriting & Campaign Development

Content Strategy

Brand Storytelling

Our Latest Thinking

"A strong verbal branding strategy has tangible impact in the market."

Darcy Newell

View Bio

How to Localize Your Brand Name for the Chinese Market

Darcy Newell and Kalia Armbruster

Brand & Experience

3 Ways to Activate Your Verbal Branding Strategy

Josh Epperson and Darcy Newell

Brand & Experience

The Final Word: Do You Need a Brand Tagline?

Darcy Newell, Josh Feldmeth and Bob O'Brien

Brand & Experience

5 Ways Name Brands Can Better Position Themselves Against Store Brand Competition

Rebecca Levine

Brand & Experience

Turn on the Lights… Please: The Evolution of AI Interactions

Andres Nicholls

Digital Transformation

View All Prophet Thinking

How can Prophet help
strengthen your brand voice?


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