• Verbal Branding

How can you use communication tools to express your brand and business strategy?

Verbal Branding

Words are our currency. They drive everything we do. For brands, words have the power to differentiate to deliver the biggest ideas, and connect brands with their audiences in powerful conversations that create deeper, more meaningful relationships.

Verbal branding is the strategic deployment of words to help businesses achieve brand objectives. Built from a strong understanding of our clients’ businesses and the people they serve, verbal branding creates the critical middleware that bridges the gap between strategies and the experiences that bring them to life.

Problems we solve

Do you need tagline?

How can storytelling create more meaningful interactions?

How can your naming strategy accelerate your growth?

How can you activate verbal strategies and put them to work for your business?

Case Studies

Verra Mobility

Sun Life

"A strong verbal branding strategy has tangible impact in the market."

Darcy Muñoz,
Associate Partner

View Bio

Services we offer


Chinese Naming

Naming Architecture & Nomenclature




Copywriting & Campaign Development

Content Strategy

Brand Storytelling

Our Latest Thinking

How to Define Your Verbal Branding Strategy

Chinese Brand Naming: Four Mistakes to Avoid

How to Localize Your Brand Name for the Chinese Market

3 Ways to Activate Your Verbal Branding Strategy

The Final Word: Do You Need a Brand Tagline?

5 Ways Name Brands Can Better Position Themselves Against Store Brand Competition

View All Prophet Thinking

How can Prophet help
strengthen your brand voice?


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