How do I ignite greater passion for and engagement with my brand to drive growth?
Brands can be levers of growth, and drivers of business transformation impacting an entire organization. Achieving these results requires a modern approach that is purpose-driven, experience-based and powered by digital.
Brands that win have one thing in common, they’re relentlessly relevant. They’re anchored in a strategic purpose, they engage with digitally-enabled experiences that are more contextual, personal and intelligent, and they drive growth from the inside-out through inspirational employer branding and an aligned culture. Finally, they accelerate demand through digital marketing excellence and sales enablement.
We know that relentlessly relevant brands outperform. Human beings crave connections with brands that have the most meaning in their lives. Our research has shown that relentlessly relevant brands are winning in their markets, outpacing the growth rate of the S&P 500 by 35 percent in revenues and 215 percent in profits.