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  • Brand & Activation

How do I ignite greater passion for and engagement with my brand to drive growth?

Brands can be levers of growth, and drivers of business transformation impacting an entire organization. Achieving these results requires a modern approach that is purpose-driven, experience-based and powered by digital.

Brands that win have one thing in common, they’re relentlessly relevant. They’re anchored in a strategic purpose, they engage with digitally-enabled experiences that are more contextual, personal and intelligent, and they drive growth from the inside-out through inspirational employer branding and an aligned culture. Finally, they accelerate demand through digital marketing excellence and sales enablement.

We know that relentlessly relevant brands outperform. Human beings crave connections with brands that have the most meaning in their lives. Our research has shown that relentlessly relevant brands are winning in their markets, outpacing the growth rate of the S&P 500 by 35 percent in revenues and 215 percent in profits.

Problems we solve

How do I build a purpose-led, relentlessly relevant brand to stand out in today’s dynamic market?

How do I optimize my brand portfolio, architecture and naming strategy to win in the new economy?

How do I create a modern, cohesive brand that engages customers across the digital ecosystem?

How do we activate our brand from the inside through more inspirational employer branding and effective employee engagement?

Case Studies

Colgate

U.S. Women’s National Team (USWNT): OOSA

"Brands are no longer built through communication but emerge through the experiences they create."

Mike Leiser,
Senior Partner, Chief Transformation Officer

Services we offer

Brand purpose & positioning

Brand portfolio & architecture

Verbal branding

Visual identity

Brand launch & engagement

Brand intelligence & valuation

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