How does a business become an evolved enterprise?
At Prophet, we call companies who successfully rise to meet the challenge of digital transformation – evolved enterprises. An evolved enterprise uses digital transformation to become more relevant to consumers and drive long-term growth.
Contrary to popular belief, digital transformation isn’t just about implementing digital platforms and cutting-edge technology – it’s about achieving growth by being committed to three fundamentals of the digital age: developing marketing strategies that build brand relevance; finding explicit customer needs and remodeling the customer experience from the outside in; and building smarter, faster, more flexible organizations to create new business models that operate at the pace of digital. We also help organizations foster the right mindset shift with employees, and execute winning moves in-market.
Above all, we continue to challenge the technology-first attitude that dominates the industry. Instead, we balance the opportunities afforded by technology with the real value it creates for businesses and consumers. Prophet’s world-class consulting capabilities, combined with Altimeter’s research, enable us to help clients understand and act on digital transformation as a force in their business and become an evolved enterprise.