- TAKE DIAGNOSTIC
How relentlessly relevant is your brand?
See for yourself with Prophet’s brand relevance diagnostic. By assessing how ruthlessly pragmatic, customer obsessed, distinctively inspired and pervasively innovative you believe your brand to be, you can uncover opportunities to build and strengthen its relevance.
Why use the diagnostic tool?
Using our diagnostic allows you to rank your brand and where it falls across the four principles of relevance – customer obsession, pragmatism, innovation and inspiration. This leads to an assessment of where you are falling short or excelling when building relevance with your customers.
Once finished, you’ll get tips to help you in the areas where you may be lagging. Picking out a few of those areas to work on can help create change, build relevance and drive growth.
In a world that is constantly changing and evolving, our Index shows brands that can connect consumers back to simpler times and evoke nostalgia are more relevant: LEGO, Disney, Nintendo and Cadbury's are all in the top 50.